Client
Ireland’s leading online retailer for premium bathroom products.
Objective
Increase online sales and maximize ROI through optimized Google Ads campaigns.
The Challenge & Solution
📈 The Challenge
The Shopify Store was running basic Google Ads but wasn’t seeing significant growth. The account lacked structure, keyword targeting was broad, and the Shopping campaigns weren’t optimized for product-level performance.
✅ Our Strategy
Full Account Audit & Restructure
Rebuilt the entire Google Ads account with SKAGs (Single Keyword Ad Groups) and segmented Shopping campaigns by product categories and ROAS.
Performance Max & Retargeting Campaigns
Leveraged Google’s AI to scale revenue using high-converting product feeds and segmented audience signals.
Advanced Tracking & Attribution
Implemented enhanced conversion tracking and set up GA4 + Google Ads integration to better track sales paths.
Dynamic Remarketing & Upsell Campaigns
Targeted visitors who abandoned carts or viewed high-margin products with tailored ads.
Perfect Result
💸 Sales Increased by 75%
🛍️ ROAS Improved by 62%
👥 45% Growth in New Customer Acquisition
🔄 Bounce Rate Dropped by 28% on Ad Landing Pages
🚀 Key Tools Used
Google Search Ads
Smart & Standard Shopping Ads
Performance Max
Google Merchant Center Optimization
GA4 & Enhanced Conversions
Dynamic Remarketing