Reducing Lead Costs by 90% for a Custom Shed Builder Using Smart Ad Strategies
Client Overview:
Crafty Sheds is a locally owned shed builder based in Stratford, Connecticut, specializing in handcrafted sheds, barns, garages, and custom outdoor structures. Known for quality craftsmanship and a personal touch, the business had a strong offline presence but struggled to generate affordable online leads.
The Challenge
Before partnering with us, Crafty Sheds was paying over $100 per lead through scattered online marketing efforts. Despite having a great product, their digital strategy lacked structure and retargeting, which led to poor ROI and missed opportunities to scale.
Our Strategy
We implemented a multi-platform digital strategy focused on lead generation and cost efficiency:
1. Google Ads Campaign for Intent –
Driven Traffic Launched highly targeted Google Search campaigns based on high-converting keywords like “custom sheds CT” and “shed builders near Stratford.”
Created ad groups based on product types (sheds, garages, barns) for precise targeting.
Optimized landing pages for conversions, focusing on mobile responsiveness and quick lead capture.
2. Facebook Ads for Retargeting & Low-Cost Lead Generation
Retargeted all website visitors from Google Ads with compelling visual ads on Facebook and Instagram.
Showcased real customer photos, completed shed projects, and time-limited offers to encourage conversions.
Used lead form ads to eliminate extra clicks and maximize conversions directly on the platform.
3. Smart Budget Allocation
Strategically allocated the $1,500 monthly budget across Google Ads for traffic and Facebook Ads for retargeting and direct lead gen.
The Results
Lead Cost Dropped from $100+ to Just $10
10X More Leads on the same ad spend
Consistent Monthly Lead Flow, enabling the client to scale operations
High Engagement Rate from retargeting campaigns with visual project showcases
What the Client Said:
“We were skeptical at first, but the results speak for themselves. We’re now getting quality leads at a fraction of the cost. Our calendar is booked weeks out. This strategy changed everything for our business.”
— Owner, Crafty Sheds
Conclusion
Through a well-coordinated Google and Facebook Ads strategy, we transformed Crafty Sheds’ digital presence and unlocked sustainable, scalable lead generation. This campaign proves that with the right targeting and retargeting strategy, even local niche businesses can see big results on a lean budget.
