Case Study Summary – Auto Trends

Google Ads for Auto Spare Parts

Auto Trends is an online store for high-quality car interior accessories, car exterior accessories, car perfumes, car electronics and car care products. Auto Trends is a subsidiary venture of Ace Bearing Corporation which is into Car accessories business for many years.

Industry | Location | Size

Auto Trends – Car Accessories E-Commerce | Mumbai, India | 10-50 employees

Monthly Ad Budget | ROI

50K INR | 5X RoAS (Return on Ad Spend)

Our Challenge

To make higher sales with limited budget

Our Solution

Through implementing Product Feed Optimization, Target High-Intent Keywords, Create Compelling Ad Copy, and Implement Remarketing Campaigns we achieved 5X revenue in Google ads.

Our Results

  • Increased Sales: Google ads contributed significantly to a boost in online sales, with a measurable return on ad spend (ROAS) exceeding the client’s expectations.
  • Expanded Reach: The campaigns helped Auto Trends reach a wider audience and attract new customers interested in health and wellness products.
  • Improved Brand Awareness: Increased social media engagement and brand visibility resulted in a growing follower base and enhanced brand recognition.

Key Learnings:

  • Data-Driven Decisions: Regularly analyzing campaign data and making data-driven optimizations led to improved performance and ROI.
  • Creative Testing: Continuous testing of ad creatives and messaging helped identify what resonated best with the target audience.
  • Audience Segmentation: Tailoring ads to specific audience segments based on interests and behaviors proved to be effective in driving conversions.

Conclusion:

Through strategic planning, audience targeting, creative optimization, and data-driven decision-making, Auto Trends achieved significant success in utilizing Google ads to grow their e-commerce business and achieve their marketing objectives.

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