Case Study Summary – Vita Source

Company Vita Source is an e-commerce business specializing in health products such as vitamins, supplements, and wellness items. They wanted to increase their online sales and reach a wider audience through Facebook advertising.

Industry | Location | Size

Vita Sourse – Health Product E-Commerce | Colorado, United States | 10-50 employees

Monthly Ad Budget | ROI

$90K | 11X RoAS (Return on Ad Spend)

Our Challenge

One of the primary challenges for health product e-commerce companies advertising on Facebook is navigating the platform’s strict ad policies related to health and wellness. Facebook has stringent guidelines regarding the promotion of certain products, including supplements, medical devices, and weight loss products. Ensuring that ad creatives, copy, and landing pages comply with these policies while still effectively promoting the product can be a significant challenge.

Our Solution

Apex Stair team Discuss the specific challenges related to Facebook’s ad policies for health products and how the company navigated these challenges. Explain the competitive environment in the health and wellness industry and how the company differentiated itself to stand out.

Our Results

  • Increased Sales: Facebook ads contributed significantly to a boost in online sales, with a measurable return on ad spend (ROAS) exceeding the client’s expectations.
  • Expanded Reach: The campaigns helped Company X reach a wider audience and attract new customers interested in health and wellness products.
  • Improved Brand Awareness: Increased social media engagement and brand visibility resulted in a growing follower base and enhanced brand recognition.

Key Learnings:

  • Data-Driven Decisions: Regularly analyzing campaign data and making data-driven optimizations led to improved performance and ROI.
  • Creative Testing: Continuous testing of ad creatives and messaging helped identify what resonated best with the target audience.
  • Audience Segmentation: Tailoring ads to specific audience segments based on interests and behaviors proved to be effective in driving conversions.


Through strategic planning, audience targeting, creative optimization, and data-driven decision-making, Vita Source achieved significant success in utilizing Facebook ads to grow their e-commerce business and achieve their marketing objectives.

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