To generate high-quality leads for a roofing company in Texas, you need a multi-channel digital marketing strategy focused on local targeting, trust-building, and conversion optimization. Here’s a step-by-step breakdown:
1. Google Ads (PPC) – Most Immediate & Effective
Focus on local intent-based search ads.
Use Keywords: “roof repair Texas,” “roofing contractor near me,” “emergency roof repair Austin,” etc.
Ad Extensions: Add call buttons, location extensions, and reviews.
Landing Page: Fast, mobile-optimized, with clear CTA (“Get Free Estimate”) and trust elements (badges, testimonials).
Location Targeting: Target by city (Austin, Dallas, Houston, etc.) or zip code.
🔥 Bonus Tip: Use Call-Only ads during storm seasons for emergency roofing leads.
2. Local SEO + Google Business Profile
Show up in the Map Pack and organic searches.
- Optimize your Google Business Profile with service areas, before/after photos, reviews, and updates.
Add local schema markup to your site (Service, Location).
List in local directories: Yelp, Angi, BBB, HomeAdvisor, etc.
Create geo-targeted pages: “Roofing Company in Dallas,” “Houston Roof Replacement Services,” etc
3. Facebook & Instagram Lead Ads
Perfect for targeting homeowners by ZIP code, age, income, and interests.
Use a lead magnet: “Free Roof Inspection” or “$500 Off New Roof.”
Include before/after visuals and short videos.
Connect the leads to a CRM or Google Sheet instantly.
4. Storm Damage Campaigns (Time-Sensitive)
Target areas hit by hail/wind/storms in Texas.
Run ads (Google/Facebook) with urgency: “Recent Hail in Your Area? We’ll Inspect for Free.”
Partner with local weather alert tools for real-time targeting.
5. Website Conversion Optimization
Even with traffic, you need a site that converts visitors into leads:
Fast loading, mobile-friendly, live chat
Trust signals: Licenses, insurance, certifications, reviews
Clear CTA: “Call Now,” “Book Free Estimate,” “Get Roof Quote”
Add click-to-call and form tracking
6. Email & SMS Follow-up
Don’t let leads go cold. Use tools like GoHighLevel or HubSpot for:
Automated SMS after form fills
Follow-up emails with photos, quotes, or time slots
Review requests (boosts SEO & trust)
7. Partner with Realtors & Property Managers
They can refer homeowners needing roof work. Build partnerships for steady B2B referrals.
Pro Tip: Track & Improve
Use:
- Call tracking (CallRail)
Form analytics (Hotjar, Google Analytics)
CRM to monitor ROI
Compelling Ad Copy
Precise Targeting
Performance Tracking
Google Ads is a pay-per-click (PPC) advertising platform that displays your ads in Google search results and across its partner networks. You only pay when someone clicks your ad.
It connects your brand with potential customers who are actively searching for your products or services, resulting in more leads, traffic, and sales.
We conduct thorough keyword research based on your industry, audience, and goals to identify high-performing, relevant search terms.
Budgets are flexible. We help you set a budget that aligns with your goals, ensuring efficient spending and maximizing return on investment.
Google Ads can generate traffic quickly, but optimal results often come after testing, analyzing data, and refining campaigns for performance.
We handle everything from strategy and setup to monitoring and optimization. You stay informed through regular reports and insights.
We track key performance indicators like click-through rate (CTR), conversions, cost-per-click (CPC), and return on ad spend (ROAS) to ensure your goals are being met.