Case Study Summary – Michaels Roofing

Google Ads for Roofing Company

Discover the inspiring success story of Michaels Roofing, a regional roofing company that experienced remarkable growth in the competitive market through their strategic partnership with Apex Stair, Nova Scotia’s premier Google Ads agency.

In this case study, we’ll delve into the challenges Michaels Roofing faced, the customized strategies implemented by Apex Stair, and the outstanding results achieved. Learn how they expanded their customer base, increased brand visibility, and maximized their return on investment by leveraging the power of Google Ads.

Industry | Location | Size

Home Services – Roofing | Nova Scotia, GA | 50-100 employees

Monthly Ad Budget | ROI

$70K | 9X RoAS (Return on Ad Spend)

Our Challenge

Michaels Roofing faced significant challenges in their quest for growth and market dominance. They found it increasingly difficult to generate quality leads and establish a strong online presence, all while facing stiff competition from other roofing service providers. Traditional advertising methods were falling short of delivering the desired results, prompting the need for an innovative and effective digital marketing solution.

Our Solution

Working closely with Michaels Roofing ‘s sales and marketing team, Apex Stair conducted in-depth market analysis and identified their target audience. Utilizing advanced audience segmentation, we crafted a comprehensive Google Ads campaign tailored to homeowners in the region.

Our strategy included customized ad messages that addressed their unique needs and pain points. We optimized the campaign structure, keyword selection, and ad scheduling to maximize the impact and efficiency of their advertising budget.

Our Results

The strategic approach yielded outstanding results for Michaels Roofing. They experienced an impressive 30% increase in brand awareness among their target audience, leading to a consistent flow of high-quality leads from homeowners actively seeking roofing services.

By optimizing the cost per acquisition and improving budget efficiency, we successfully reduced their acquisition costs by 20%. With our expert support, Michaels Roofing solidified their position as a trusted roofing provider in the highly competitive market, achieving steady growth and expanding their customer base.

The Campaign

The Google Ads campaign for Michaels Roofing was meticulously designed to captivate homeowners seeking roofing services in the Nova Scotia area.

Compelling ad copy was crafted, utilizing advanced audience segmentation to target specific demographics and locations. Landing pages were optimized to provide a seamless user experience and drive conversions. Continuous monitoring, A/B testing, and campaign optimization were implemented to ensure ongoing performance improvement and maximum return on investment.

Our Methodology

At Apex Stair, we adopted a data-driven approach to monitor and optimize the campaign throughout its duration. Key metrics such as click-through rates, conversion rates, and cost per acquisition were closely tracked and analyzed.

Data insights guided decision-making, enabling us to refine the campaign for improved performance and maximum results. Regular reporting and open communication with Michaels Roofing ensured transparency and alignment throughout the process.

Scalable Results

The strategic Google Ads campaign produced remarkable results for Michaels Roofing. The increased brand awareness among their target audience led to a consistent flow of high-quality leads.

By optimizing the cost per acquisition and enhancing budget efficiency, we achieved a significant reduction in acquisition costs. The scalable results were evident not only in the growth of their customer base but also in the enhanced brand reputation and market presence they achieved.

The Return on Ad Spend (RoAS)

The collaborative efforts of Michaels Roofing and Apex Stair yielded an impressive return on ad spend (ROAS). The campaign’s efficiency and effectiveness translated into a remarkable 9X ROAS, underscoring the substantial impact of the investment made in digital advertising.

The ability to generate substantial revenue from the campaign expenditure solidified its success and highlighted the exceptional return on investment achieved.


The partnership between Michaels Roofing and Apex Stair resulted in a highly successful Google Ads campaign that effectively addressed the roofing company’s challenges. Through strategic planning, meticulous execution, and continuous optimization, Michaels Roofing experienced remarkable growth in their customer base, brand visibility, and revenue.

The campaign’s scalability, impressive return on ad spend (ROAS) of 9X, and notable results established Michaels Roofing as a leading roofing service provider in the competitive Nova Scotia market. This case study serves as a testament to the power of data-driven digital marketing strategies and the immense potential of Google Ads in driving business success.

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